Privacy Policy

1. Who We Are

Silver Service Online ("we", "us", "our") operates a taxi and chauffeur booking service in Sydney, New South Wales, Australia. Our website is silverserviceonline.com.au and we can be contacted at info@silverserviceonline.com.au or by calling 1800 173 171.

We are committed to protecting your privacy and handling your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

2. Information We Collect

We collect personal information that is necessary to provide our taxi and airport transfer booking services. This includes:

• Booking information: Your name, phone number, email address, pickup and drop-off addresses, travel date and time, and number of passengers
• Payment information: Credit or debit card details processed securely through our payment provider (we do not store full card numbers)
• Flight details: Flight number provided for airport pickups to enable flight tracking
• Communication records: Records of emails, SMS messages and phone calls relating to your booking
• Website usage data: IP address, browser type, pages visited, and time spent on our website (collected via cookies and analytics tools)

We only collect information that is reasonably necessary for our services. You are not required to provide personal information to browse our website, but you must provide certain details to make a booking.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• Processing and confirming your taxi or airport transfer booking
• Communicating with you about your booking via SMS, email or phone
• Sending booking confirmation, driver details and receipt
• Flight tracking for airport pickup services
• Processing payments for our services
• Responding to your enquiries and customer service requests
• Improving our website and services through analytics
• Complying with legal obligations and resolving disputes

We will not use your personal information for any purpose that is unrelated to the above without your consent.

4. Sharing Your Information

We do not sell, rent or trade your personal information to third parties. We may share your information only in the following circumstances:

• Assigned drivers: Your name, phone number, pickup address and booking details are shared with the driver assigned to your booking
• Payment processors: Payment details are shared with our secure payment gateway provider to process transactions
• SMS and email providers: Your contact details are used by our communication service providers to send booking confirmations and notifications
• Analytics providers: Anonymised website usage data may be shared with Google Analytics and Google Ads for performance measurement
• Legal requirements: We may disclose your information if required by law, court order, or government authority

All third-party service providers we use are required to handle your information in accordance with applicable privacy laws.

5. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification or disclosure. Our security measures include:

• SSL/TLS encryption for all data transmitted through our website (HTTPS)
• Secure cloud database storage with access controls
• Payment card data processed through PCI-compliant payment gateways — we do not store full card numbers
• Restricted access to personal data — only authorised staff can access booking records
• Regular security reviews of our systems and processes

While we take all reasonable precautions, no data transmission over the internet can be guaranteed to be 100% secure. If you have concerns about the security of your information, please contact us.

6. Cookies and Tracking

Our website uses cookies and similar tracking technologies to improve your experience and measure the effectiveness of our advertising. We use:

• Essential cookies: Required for the website to function correctly (e.g. booking form session data)
• Analytics cookies: Google Analytics (GA4) to understand how visitors use our website — data is anonymised
• Advertising cookies: Google Ads conversion tracking to measure the effectiveness of our advertising campaigns
• Google Tag Manager: Used to manage and deploy tracking tags on our website

You can control cookies through your browser settings. Disabling cookies may affect the functionality of our booking form. For more information about Google's data practices, visit policies.google.com/privacy.

7. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with our legal obligations:

• Booking records: Retained for 7 years for accounting and legal compliance purposes
• Payment records: Retained for 7 years as required by Australian tax law
• Marketing communications: Until you unsubscribe or request deletion
• Website analytics data: Retained for up to 26 months in Google Analytics

When your information is no longer required, we will securely delete or de-identify it.

8. Your Rights

Under the Australian Privacy Act, you have the right to:

• Access the personal information we hold about you
• Correct inaccurate or out-of-date personal information
• Request deletion of your personal information (subject to legal retention requirements)
• Opt out of marketing communications at any time
• Complain about a breach of the Australian Privacy Principles

To exercise any of these rights, please contact us at info@silverserviceonline.com.au. We will respond to your request within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

9. Third-Party Links

Our website may contain links to third-party websites (such as Google Maps, payment providers, or social media platforms). These websites have their own privacy policies and we are not responsible for their privacy practices. We encourage you to review the privacy policy of any third-party website you visit.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Continued use of our website or services after any changes constitutes your acceptance of the updated policy.